ALTR announces a €5M fundraising, led by Demeter, Jeriko, Suntory Global Spirits, AZ Venture Capital Inc to reinvent low-alcohol wine

Phoenix, Arizona – July 2025 - ALTR today announces the successful close of its €5M seed funding round for its Flavor-First alcohol removal technology. Backed by leading investors in the beverage and technology sectors, VitiRev Innovation fund managed by Demeter leads this round, joined by Suntory Global Spirits, Jeriko (managed by Techmind), AZ Venture Capital Inc., Solvable, FTW, Bluestein Ventures, and Xinomavro.

The raise marks a significant milestone for the company as it accelerates the growth of its proprietary technology and expands its footprint across the premium beverage industry. This comes at the perfect time to resonate with the rapidly shifting wine market and growing consumer demand for mindful drinking.

Leading industry transformation through innovation

In a time when health-conscious consumers are seeking more balance in their lives, ALTR offers a timely and transformative solution: a technology that removes alcohol at a molecular level while preserving taste and delivering a low environmental impact. This innovation unlocks an entirely new category of drinks, designed for modern consumers who are increasingly seeking balance and full experiences.

Strengthening innovation to transform the agri-food industry

In a time when health-conscious consumers are seeking more balance in their lives, ALTR offers a timely and transformative solution: a technology that removes alcohol at a molecular level while preserving taste and delivering a low environmental impact. This innovation unlocks an entirely new category of drinks, designed for modern consumers who are increasingly seeking balance and full experiences.

Leading industry transformation through innovation

In a time when health-conscious consumers are seeking more balance in their lives, ALTR offers a timely and transformative solution: a technology that removes alcohol at a molecular level while preserving taste and delivering a low environmental impact. This innovation unlocks an entirely new category of drinks, designed for modern consumers who are increasingly seeking balance and full experiences.

Early industry collaborations reflect momentum

ALTR is focusing first on the wine industry, collaborating with prestigious producers such as Clos du Val and I Greppi. These early partnerships reflect a shared vision for a premium, low-alcohol future grounded in quality and craftsmanship.

The US WineTech startup developed a cutting-edge technology that preserves taste and drastically reduces environmental impact.

“By pairing cutting-edge science with a deep respect for both winecraft and nature, we are empowering winemakers to stay true to their traditions while creating new products for humans enabling them to spend more time with each other. A new era for wine, where less alcohol means more”.

- Richard Schatzberger, Founder & CEO

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